Asian Journal of Language, Literature and Culture Studies

The use of pre-loved dress is becoming a popular in the fashion industry especially in the third world countries. This study used Apayao woven textile to improve enhance pre-loved dresses through accentuation. There are 11 pre-loved dresses used in the study.

The Research and Development model by Borg and Gall was used as the design of the study. The accentuated pre-loved dress were evaluated by experts from the fashion industry and some personnel from the Provincial Tourism Office (PTO).

Results showed that majority of the accentuated pre-loved dresses have very satisfactory rating and they are very much acceptable.

Based on the findings, the following conclusions are drawn:1).There are 11 improved pre-loved dresses through accentuation of Apayao woven textiles; 2). Majority of the improved pre-loved dresses were rated very satisfactory and excellent. In terms of marketability, most of them are  very much acceptable; 3). All the 11 accentuated pre-loved dresses yielded a positive return on Investment (ROI).

In the light of the findings and conclusion, the following are forwarded as recommendations:

1. Utilize Apayao hand woven textiles for the enhancement/ improvement of pre-loved clothing.  
2. Apply for industrial design registration of the Intellectual Property Office (IPO) the designs used for accentuating the pre-loved dresses.
3. Conduct training to women and sectoral group to disseminate results of this study.

Forward the result of this study to the provincial office and other offices for the promotion, adoption and marketing to boost the loom weaving industry of the province.