A Multimodal Discourse Analysis: Exploring the Discursive Power of Online Cartoons in the ASUU Strike
Sulaiman Abdurrahman *
Department of Arts and Humanities, School of General Studies, Kano State Polytechnic, Nigeria.
Nwabudike, Christopher E.
Department of English, Faculty of Arts, Federal University Dutsin-Ma, Nigeria.
Yahaya Ibrahim Aliyu
Rabiu Musa Kwankwaso College of Advanced and Remedial Studies, Tudun Wada, Kano, Nigeria.
*Author to whom correspondence should be addressed.
Abstract
This study explores the multimodal discourse in online cartoons reporting on the ASUU strike, emphasizing the critical role of visual elements in conveying complex societal issues. By analyzing ten purposively selected cartoons from Facebook and X (formerly known as Twitter), the study examines the linguistic and visual features that contribute to the portrayal of socio-political realities. Employing O’Halloran’s Systemic Functional Multimodal Discourse Analysis, the research reveals how Nigerian social media users leverage verbal-visual communication to critique societal issues and influence public opinion. The findings underscore the importance of visual and linguistic devices such as imagery, metaphor, sarcasm, and irony in enhancing the communicative power of cartoons. This study highlights the potential of visual communication to convey meaning beyond verbal language, making it a vital tool for social critique and discourse.
Keywords: Multimodal, discourse, cartoon, online, functions